How do you inform people of your next big idea? How do you motivate others to continue listening to you once you have their attention? In the age of the Internet, there are countless competitors in almost every space. To differentiate yourself, you'll need to create something truly amazing. But that's not enough. Get that product or service into the public eye, and engage the masses to take a look and spread the good word. Michael Hyatt shares how to build the platform upon which this process will happen.
Is this book for you?
Michael Hyatt's book, "Platform - Get Noticed in a Noisy World" is an impressive book. As the books second subtitle says, it's "a step-by-step guide for anyone with something to say or sell". As it turns out, anyone with a product, service, or idea fits in this category.
The Gist of Platform
His strategy, and book, is broken into 5 sequential areas:
- Start with Wow
- Prepare to Launch
- Build Your Home Base
- Expand Your Reach
- Engage Your Tribe
The importance of a blog
The doesn't get too much into product creation. My favorite chapter on that topic was chapter 2, "Bake in the Wow". It contained great "wow" checklist items that will be insightful for your own product creation.
Michael's strategy centers around a blog, or as he calls it, a "home base". This is the channel you control. You control the content, the format, the distribution, the readership, etc. He fills most of the book with this advice. This is where your product or service happens. This is where you direct everyone.
The advice is specific: titles, lengths of posts, frequency of writing, language, policies, and more is covered. He also gives ample treatment to the effective use of Twitter. Throughout, I was impressed with his sharing of specific tools or websites that are helpful.
One small, perhaps fundamental beef
To me, section 2, "Prepare to Launch", comes before section 1, "Start with Wow". Why? Because you really have to envision your product before you create it. What is the product you'll create? What is the exact problem you are trying to solve? Who is your target market? How will you distribute your service?
As Michael says in chapter 11 on creating an elevator pitch: You must first achieve clarity yourself before you can spread the message to others. Would this not come before potentially time/cost-intensive creation of your product? Both sections are fantastic, by the way.
Mike covers a lot of ground in this book. The information is immediately relevant to anyone (everyone) who wants (needs) an Internet presence. The read is quick and easy with short chapters that get right to the point (essentially a blog post per chapter). The core information close to the surface with little cruft. The voice is conversational and compelling as Mike tells his own story of how he has developed a following online.
It's no wonder that his blog has garnered thousands of followers -- the book was a good read with great content for creating a strong online presence. Or was it? It was enough to help motivate me to start this blog. Did you find it helpful/original?