A logo is an essential part of a brand or image. For me, I like something iconic that is captured through an eye catching image that is simple and elegant. Logos have to be one of the visual elements that I enjoy watching others’ creativity in the most. For JakeTrent.com, one of the goals has been to write on it more and customize it less. So, far I’ve met that goal. But I really couldn’t let this otherwise nice LivingJournal theme sit without adding a bit of pizazz of my own. So, here’s how I created the logo.